When we started SimpleTax, we spent a long time thinking about how we wanted to be better. Admittedly, we were all over the map. We saw many areas where we could improve on what was already available.
I’m a big fan of 37signals. They excel at making complicated things simple. And just like with their products, Jason Fried managed to summarize our complicated thinking into one, simple blog post. We are competing on easy.
When something is easier, you feel it. You’ve done it the hard way before, so when you experience the easy way you immediately know the difference.
Easy feels like a cold Coke on a hot day. It’s just so satisfying. The harder it’s been – the thirstier you are – the better it tastes, too.
Nobody likes fighting with their tax return. Taxes are already complicated enough as is, so software shouldn’t be a barrier to getting them done—it should strive to make doing your taxes as fast, pain-free, and easy as possible. It’s something that needs to get fixed and it matters to millions of Canadians. That’s why we’re doing what we’re doing.
We’re just getting started this year and it’s a very exciting road ahead.