Tax software you don’t have to pay for. Crazy? Perhaps. But we didn’t leave our jobs to build tax software in a market dominated by a few major players because we’re risk-averse.
We started SimpleTax because we wanted to build something better. I remember the moment someone first suggested we offer SimpleTax for free. I thought the idea was nuts. We didn’t set out to build something free, I thought, we set out to build something awesome.
But being free and being awesome don’t have to be mutually exclusive. And maybe being awesome means finding a different way of making our software available to as many people as possible. So, we decided we weren’t just going to build tax software—we were going to change the way Canada does its taxes.
We’re taking a gigantic leap of faith and are moving to a “pay what you want” model. We’re incredibly excited that, for the first time, no matter what type of computer (or tablet) you use, you won’t have to pay for tax software.
We’re currently in the CRA certification process and are almost ready to launch.