Last updated: January 8, 2020.

SimpleTax is committed to protecting the privacy and confidentiality of personal information in our possession and control. This privacy policy (“Privacy Policy”) explains the measures we take to fulfill these commitments and describes the manner in which SimpleTax collects, uses, discloses and otherwise treats personal information through our website available at simpletax.ca, including all subpages and successor pages (collectively referred to as the “Website”) as well as through other communications with our users and prospective users.

This Privacy Policy may be updated periodically to reflect changes to our personal information practices. We strongly encourage you to refer to this Privacy Policy often for the latest information about our personal information practices.

References to “SimpleTax”, “us”, “we” or similar terms means SimpleTax Software Inc.

Types of personal information we collect

SimpleTax needs to collect personal information from our users, either directly or through persons or entities acting on our behalf, in order to provide services to you. This information includes:

SimpleTax limits the collection of your personal information to the extent necessary to fulfill the purposes identified at the time of collection.

How we use your personal information

The personal information we collect when you open an account is used for the following purposes:

Other ways we collect and use personal information

Marketing Communications: From time to time, we may obtain your consent to send you email, SMS text messages and other communications about SimpleTax products, services, or events that may be of interest to you. You can opt-out of receiving marketing and promotional email from us by following the unsubscribe instructions contained in each of our email communications. Please note that you will continue to receive email regarding your account and transactions with us. Alternatively, you can unsubscribe from any of our marketing communications by contacting us at hello@simpletax.ca.

Customer Service/Relationship Manager: If you contact us with a comment, question or complaint, you may be asked for information that identifies you (such as your name, address and a phone number) along with additional information we need to help us promptly answer your question or respond to your comment, question, or complaint. We may retain this information to assist you in the future and to improve our customer service and, product and service offerings.

When we access users’ personal information

Notwithstanding any clause contained in this Privacy Policy, our users have the ability to choose which information we can access when they are not logged on to the Website, through their account settings.

We implement safeguards to protect personal information

Please visit our security page at simpletax.ca/security to learn more about how we protect your personal information.

We restrict disclosure of personal information

We will not disclose, trade, rent, sell or otherwise transfer your personal information, without your consent, except as otherwise set out in this Privacy Policy or as permitted or required by law.

We take privacy seriously

We are responsible for ensuring that we adhere to this Privacy Policy. We invite any user or prospective user to contact us at hello@simpletax.ca with any questions regarding this Privacy Policy. A user wishing to review his or her personal information in our possession should send a written request to this effect to us at SimpleTax Software Inc., 100 King Street West, Suite 6200, 1 First Canadian Place, Toronto, Ontario M5X 1B8.

We will provide you with access to your information

Individuals have the right to access, update, and correct inaccuracies in his/her personal information in SimpleTax’s custody and control, subject to certain exceptions prescribed by law. You may update certain profile information through your account settings. Otherwise, an individual wishing to request access, updating and corrections of inaccuracies in other of his or her personal information in our possession or control may send a written request to this effect to SimpleTax at the contact information below. We may request certain personal information for the purposes of verifying the identity of the individual seeking access to their personal information records.

SimpleTax Software Inc.
100 King Street West, Suite 6200
1 First Canadian Place
Toronto, ON M5X1B8

or

hello@simpletax.ca

We collect and use information about your visit to our website

In general, you can visit our Website without indicating who you are or submitting any personal information. However, we collect and/or maintain the IP (Internet protocol) addresses of all visitors to the Website and other related information such as page requests, browser type, operating system and average time spent on the Website. We use this information to help us understand Website activity and to monitor and improve the Website.

Cookies & Similar Technologies: The Website uses a technology called “cookies”. A cookie is a tiny element of data that the Website can send to your browser, which may then be stored on your hard drive so that you can be recognized when you return. We use cookies on the pages on the Website where you are prompted to log in or that are customizable. If you have registered with the Website, these cookies may let us know who you are and identify your browser as one that has visited the Website before and may be necessary to access your account information (stored on our computers) in order to deliver products and personalized services. We also use cookies to provide us and our service providers with information about your use of the Website that we may use to personalize the Website or other content in accordance with your interests and preferences (e.g. language preference) and improve your user experience. You may set your Web browser to notify you when you receive a cookie or to not accept certain cookies. However, if you decide not to accept cookies from the Website, you may not be able to take advantage of all of the features of the Website.

Tracer Tags & Web Beacons: The Website may also use a technology called “tracer tags” or “Web Beacons”. This technology allows us to understand which pages you visit on the Website. These tracer tags are used to help us optimize and tailor the Website for you and other future visitors to the Website.

Website Analytics: We may use third parties to help us gather and analyze information about the areas visited on the Website in order to better understand, evaluate and improve the user experience and the convenience of the Website.

Social Media: We may offer you the opportunity to engage with our content on or through third-party social networking websites, plug-ins and applications. When you engage with our content on or through third-party social networking websites, plug-ins and applications, you may allow us to have access to certain information associated with your social media account (e.g., name, username, email address, profile picture, gender) to deliver the content or as part of the operation of the website, plug-in or application. When you provide information from your social media account, we may use this information to personalize your experience on the Website and on the third-party social networking websites, plug-ins and applications, and to provide you with other products or services you may request.

We use online advertising

We may use third parties such as ad exchanges and data companies to serve our advertisements on our Website or other websites. These companies may use cookies, tracer tags or web beacons to report certain information about your visits to our Websites and other websites (such as web pages you visit and your response to ads) in order to measure the effectiveness of our marketing campaigns and to deliver ads that are more relevant and tailored to you, both on and off our Website.

To learn more about this behavioural advertising practice or to opt-out of this type of advertising, you can visit the Digital Advertising Alliance website at www.aboutads.info/choices/ or the Digital Advertising Alliance of Canada website at www.youradchoices.ca/choices.

We may provide links to third party websites

Our Website may contain links to other websites that we do not own or operate. Also, links to our Website may be featured on third party websites on which we advertise. Except as provided herein, we will not provide any of your personal information to these third parties without your consent. We provide links to third party websites as a convenience to the user. These links are not intended as an endorsement of or referral to the linked websites. The linked websites have separate and independent privacy policies, notices and terms of use, which we recommend you read carefully. We do not have any control over such websites, and therefore we have no responsibility or liability for the manner in which the organizations that operate such linked websites may collect, use or disclose, secure and otherwise treat your personal information.